Description
Marketing is about attracting and holding the attention of potential customers. This requires a series of sustained and coordinated efforts, and most certainly requires a formal plan. Any successful marketing plan is built around the answers to these three key questions: Who are our ideal customers? How do we attract and hold their attention? Is our value proposition appealing enough for them to become paying customers? With those questions in mind, build a strategic marketing plan that best reflects your company’s goals and objectives. First, gather and analyze data to identify opportunities and potential customers. Then design and create a series of campaigns that will create brand recognition and appeal to your target market, ultimately motivating them to become paying customers. The Certificate in Hospitality Marketing from Cornell University’s School of Hotel Administration is designed to develop the background and skills necessary for you to conceive and create a successful marketing plan, from initial concept to final execution. The courses in this certificate series focus on data-driven methodologies for gathering and analyzing marketing data; using that data to make decisions; using marketing analysis to identify strategic opportunities; creating a marketing position; and a plan to guide execution. The courses encourage the practical application of these concepts, strategies and tactics so they can be used in the workplace.
Internet Marketing Training
The internet has changed the way we do business and it is now necessary for managers and business owners to be equipped with the fundamental knowledge necessary to maximize their online potential. This course is packed with value and easy to implement business plans that quickly and effectively improve your marketing efforts to drive sales and increase revenue! Your company can spend a lot of money and time on building a stunning website; but the purpose is defeated if the website does not generate traffic. We teach you how to develop simple and actionable strategies that will improve your search engine rankings and increase traffic to your website.The Social Media phenomenon is the hottest marketing trend of the 21st century and businesses are using social media to enhance their brands by solidifying client relationships, managing reputation and penetrating new markets. We will discuss the principles and practices of how people participate and interact with each other on the web and explores new communication concepts and techniques that can be incorporated into your marketing strategy. This informative workshop is specifically designed for the non technical manager and provides an insight for a successful online presence.
You will learn about:
- How search engines work and how to making your website search engine and user friendly
- Higher search engine rankings and common website mistakes
- Domain names, key words and meta tags
- The importance of link popularity and good content
- Marketing and increasing traffic to your website
- Understanding social media and different forms
- Using social media to manage brands, relationships and reputation
- Blogs
- Email marketing
Marketing the Hospitality Product
This course focuses on the principles and strategies of hospitality marketing. It analyses the different functions and gives you a firm understanding of the activities and responsibilities of a marketing department. The course teaches you how to effectively market your hospitality product.
You will learn about:
- Branding
- Skills necessary to be a successful salesperson
- Hospitality trends
- Relationship marketing
- Attracting different market segments
- The process of personal selling
- Implementing an effective communication strategy
- The hospitality marketing plan
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